
Have you ever stared at your Instagram post, agonizing over whether another therapist/psychologist has already shared the same idea?
You hit "post" only to be plagued by doubt – is this content repetitive? Unoriginal?
Well, let's take a deep breath together because chances are, your content is more valuable than you think. 😤
Here's why overthinking your content creation can hold you back, and how to reframe your perspective for success!
"Everything's Already Been Said"
The internet is vast, an ever-expanding ocean of information.
Scrolling through social media feeds or browsing search results, it's easy to feel overwhelmed by the sheer volume of content.
In this ocean, a familiar thought might creep in: "Hasn't this all been said before?"
There's a good chance someone else has touched on your topic. Maybe a hundred people have. A thousand.
Here's the thing: it's not about being the first, it's about being the best fit for your audience.
You wouldn't wear the same outfit to every occasion, would you?
You choose clothes that reflect your style and personality, that make you feel confident and comfortable.
Your content is also the same.
Sure, stress management might be well-trodden territory, but YOU can explain it in a way that's clear, relatable, and resonates with your specific audience.
YOU can offer a fresh perspective or a unique tip that someone else might have missed.
1️⃣ Fresh takes on familiar topics
Therapists or other psychologists often address common themes like stress management or anxiety reduction.
However, your unique approach, backed by your experience and training, can make a world of difference.
✅ Do you specialize in a specific therapeutic technique?
○ Maybe you use CBT or ACT in a way that resonates with a younger audience.
✅ Do you have a knack for explaining complex concepts in relatable AND digestible ways?
○ You can try a quick Reel on mindfulness techniques that busy professionals can easily integrate into their commutes.
✅ Is art therapy your passion?
○ Showcase its power by sharing client stories (with permission) about how it helped them express difficult emotions.
2️⃣ The right message at the right time
Mental health information is abundant, but it's rarely a "one-size-fits-all" situation.
Here's why timing and relevance matter:
-Imagine someone scrolling through social media during a particularly stressful week.
-They might not be receptive to a general post on mindfulness, but then, they see your content.
You specialize in working with individuals experiencing burnout. and create posts specifically addressing workplace stress, offering practical tips for managing work-life balance and setting boundaries.
✅ This targeted message, delivered at the right time, could be the missing piece someone needs to take the first step towards healing.
Your content speaks directly to their current struggles, offering validation and tools for coping.
3️⃣ Repetition reinforces trust
Creating lasting change takes time and consistent effort.
Don't expect a single post on managing negative self-talk to magically transform someone's thinking.
They might see a single post about reframing negative thoughts, but the impact fades quickly.
Then this person discovers your social media presence, where you regularly share relatable content about self-compassion and positive self-affirmations, and you also offer practical exercises and even host live Q&A sessions to answer audience questions (these are just examples).
This consistent and relatable content reinforces your message over time.
It doesn't overwhelm them with the same message repeatedly but acts as helpful reminders that they're not alone and there are tools available to support them.
With your consistent voice and relatable content, you become a trusted resource, guiding them on their path to mental well-being.
✨ See how this approach connects back to the initial point about feeling like your content gets lost?
It highlights the importance of your unique voice in creating content that resonates emotionally with your audience, ultimately leading to trust and building a connection with potential clients.
So let's shift your focus!
Instead of fearing repetition, reframe your thinking.
See your content as an opportunity to share your unique perspective – a refreshing breeze in a crowded online space.
😉 Your voice and approach could be exactly what someone needs to connect with your message.
So, the next time you feel the overthinking monster creeping in, remember: your content has value.
Keep creating, keep sharing, and trust that your unique perspective will resonate with the right people at the right time. 💖
Looking for more support? HERE'S HOW I CAN HELP YOU 👇

◾ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

◾ 30 Days of Content - spending hours overthinking what to post? Unlock your content creation potential with this FREE guide and put an end to writer's block.
◾ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.
◾ Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!
Cheering you on,
MJ 💕

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