Hiring the wrong kind of launch support is one of the most common (and expensive) mistakes I see therapists make when moving from a 1:1 caseload to a scalable program. Here's how to tell whether you need a launch strategist, an execution team, or both.

"Doors are open!" is the easy part. Here's what's happening behind every smooth course launch.

You launched. You sold. So why does the thought of doing it again make you want to lie down? Here's what DIY course launches are actually costing you.