I've taken on poor-fit clients before. I've also done some of the best work of my career. The difference between those two outcomes isn't audience size or business stage — it's one specific quality the founder brings. Here's what it is, and why I screen for it.

Before you blame your copy or your offer, there's a less obvious culprit behind underperforming launch emails. Here are the 4 places to check first.

Hiring the wrong kind of launch support is one of the most common (and expensive) mistakes I see therapists make when moving from a 1:1 caseload to a scalable program. Here's how to tell whether you need a launch strategist, an execution team, or both.

"Doors are open!" is the easy part. Here's what's happening behind every smooth course launch.

You launched. You sold. So why does the thought of doing it again make you want to lie down? Here's what DIY course launches are actually costing you.

Planning a program launch? This blog is a breather for course creators who feel like they’re hitting a wall. We’re pulling back the curtain on why launches are actually operations projects dressed up as creative ones, and how identifying your bottlenecks early can save your signature program.