Running a business is hard work, but the behind-the-scenes shouldn't be.
Most business owners don't have a strategy problem. They have a "doing-everything-themselves" problem.
let's change that!
Hi! I'm MJ!
Your behind-the-scenes partner & recovering "I'll figure it out myself" girl.
I'm an Online Business Manager helping course creators, therapists, and CEOs run their businesses without losing their evenings, weekends, and sanity.
I started as a virtual assistant back in 2020 — saying yes to every weird tech setup that came my way, learning every platform, helping business owners hold their world together.
Five years later, I lead a team that does that work at scale: launches, marketing, operations.
If you've ever cried over a broken automation, stayed up at midnight rewriting an email, or felt like your business is running you instead of the other way around — yeah. Same.
MY SMALL DAILY RITUAL
I have a digital planner. I also have a pen and the primal urge to cross things out. LOL!
FAVE COFFEE ORDER
Himalayan Latte or Caramel Macchiato
FAVE ANALOG ACTIVITIES
Volleyball, Jenga, Playing Cards
And not having to record b-rolls
wherever I go (really!)
WHERE YOU'LL USUALLY FIND ME
At my desk by 9AM, Spotify on,
chores done, with an iced coffee!
MY APPROACH IS SIMPLE
I help business owners turn their backend into a system that works for them — not another full-time job.
HERE'S HOW I WON'T DO IT:
No confusing systems or jargon-y processes
No pressure to show up like someone you're not
No we'll figure it out energy, just actual figuring it out
INSTEAD
I give you the strategy, structure, and support to build a business you actually like running.
My core
values
Structure is a love language
Late-night launch panic isn't a vibe
Show up human,
not perfect
Root for each other. Loudly. Always.
No burn out
badges here
If it's worth building, it's worth planning
Is it just me, or is this a match?
You didn't build your business to spend your evenings debugging email automations or your Sundays second-guessing your launch plan.
Working together should feel like a "yes" on both sides. I want to make sure I can actually help you — and that you'll genuinely enjoy working with me and my team.