

The Kind of Founder I Do My Best Work With (And Why It Always Comes Down to One Thing)
I've taken on poor-fit clients before. I've also done some of the best work of my career. The difference between those two outcomes isn't audience size or business stage — it's one specific quality the founder brings. Here's what it is, and why I screen for it.
5 min read


Why Your Launch Emails Aren't Converting: Automation Mistakes to Check First
Before you blame your copy or your offer, there's a less obvious culprit behind underperforming launch emails. Here are the 4 places to check first.
5 min read


Launch Strategist or Execution Lead: Which Kind of Launch Support Do You Actually Need?
Hiring the wrong kind of launch support is one of the most common (and expensive) mistakes I see therapists make when moving from a 1:1 caseload to a scalable program. Here's how to tell whether you need a launch strategist, an execution team, or both.
4 min read


Behind the Scenes of a Course Launch: What 31–62 Tasks Actually Look Like
"Doors are open!" is the easy part. Here's what's happening behind every smooth course launch.
4 min read


Why Your DIY Course Launch Feels So Exhausting (And What It's Actually Costing You)
You launched. You sold. So why does the thought of doing it again make you want to lie down? Here's what DIY course launches are actually costing you.
5 min read






