I've taken on poor-fit clients before. I've also done some of the best work of my career. The difference between those two outcomes isn't audience size or business stage — it's one specific quality the founder brings. Here's what it is, and why I screen for it.

Before you blame your copy or your offer, there's a less obvious culprit behind underperforming launch emails. Here are the 4 places to check first.

Hiring the wrong kind of launch support is one of the most common (and expensive) mistakes I see therapists make when moving from a 1:1 caseload to a scalable program. Here's how to tell whether you need a launch strategist, an execution team, or both.