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Progress requires unlearning.

It's tough to unlearn something you've learned for weeks or even months/years yet this is so CRUCIAL for you to continue growing

This reality is especially true in personal growth because many of the beliefs we hold dear might no longer be serving us and can hinder us from growing and achieving more. This is why...

Unlearning is also one of the keys to progress.

As a mental health professional or coach who's using Instagram to grow your therapy/coaching business, these might be some of the top things you've already learned by now:

👉 Create content daily to reach more people, and 'hopefully' your ideal audience

👉 Go on live or show your face on Reels so people know the face behind the brand, even if you're not comfortable yet because this is what most experts say

I hate to say this but these are half-truths because just doing those things doesn't make you instantly grow an audience!

I'd love to correct these so you can start to unlearn them and move on to what will serve you and your therapy/coaching business best.

📌 Plan your content in a way that speaks to your ideal audience's challenges and pain points.

This way, you attract the right people and not just 'hope' that it will find them.

You might have come across this phrase/saying: When you talk to everyone, you end up talking to no one.

This is true when you talk about different things with no strategy where you end up confusing your audience:

  • Are you someone who can help people diagnosed with anxiety?

  • Or are you someone who can help with ADHD?

You might have a wide specialization (ex. anxiety, depression, grief, ADHD, etc.) and that's okay.

What's important is that you can communicate this to your audience through your content in a way that they can easily digest.

You can even have a weekly or monthly theme so you can let your audience understand why you're posting about anxiety for this month and then next month, you're posting about depression.

📌 Depending on your current capacity, you do not have to post daily yet especially if you're still starting out.

Do not give in to the pressure of social media where you have to do more right away.

It's important to remember to take what you can and go from there so you can set realistic and reasonable social media goals.

As cliche as this may sound, your only competition is yourself!

While it's good to check other people's Instagram accounts whom you think is already successful and be curious how they did it -- you can definitely use that as inspiration and know what's possible for YOU. But do not use it to compare to your journey.

It just doesn't make sense to compare your Day 100 to someone's Day 10,000.

What you can do instead is focus on consistency, and experiment with different types of content and features of Instagram to see what works best for you, your business, and your ideal audience.

📌 You do not have to use any Instagram feature that you are not comfortable with yet.

As someone in the digital marketing space and serving as a social media manager for almost 3 years now, let this be your permission to start with what you're comfortable with to try and not be persuaded otherwise.

There's nothing wrong in experimenting first with what you're currently comfortable doing, it can be:

⚡ single photo posts,

⚡ multiple photo posts (carousel),

⚡ or a faceless Reel.

It's totally fine if you're taking things slow, testing out different features, and learning what works for you - so you can then start to build your own system. 😊


Once you're free from old habits and patterns of behavior, there's nothing stopping you from being your best self. 💖

Looking for more support?


Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

Grow Your Therapy Business on Instagram - once you're ready to upgrade your skills but still want to DIY, sign up for my self-study Instagram program.

Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.

Cheering you on,

MJ 💕


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