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Avoid these marketing approaches and watch your therapy or private practice thrive!

social media burnout cycle blog title

Social media platforms offer unprecedented opportunities to connect with potential clients, but navigating this terrain can be daunting, especially without resorting to conventional, sometimes pushy marketing tactics.

However, the thing is: You don't have to resort to those methods! ๐Ÿ™…

Let's talk about the top 3 tricky methods you can avoid and what you can do instead that can help you market your practice effectively while staying true and sticking to your values!

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๐Ÿ‘‰ Fear of Missing Out (FOMO)

Shy away from the Fear of Missing Out (FOMO) trap!

Rather than resorting to artificial urgency or creating a sense of scarcity, focus on cultivating authenticity in your messaging. ๐ŸŒŸ

You can't force people to heal or confront what they're avoiding for years or decades, right?

Here's what you can do instead:

Show the genuine value of your services and your sincere commitment to helping your community.

It will give you the foundation for building trust and a long-term/loyal following.

So when potential clients sense and feel this consistent authenticity, they're more likely to engage with your practice on a deeper level or even refer you! ๐Ÿ˜‰

๐Ÿ‘‰ Pushy and in-your-face tactics

Have you ever experienced being pushed while walking even if it was an accident? Or have you ever tried walking into a conversation where almost everyone is shouting?

I'm sure these are experiences you don't want to repeat or those you'd try the hardest not to be a part of!

The same logic applies when promoting your therapy business online.๐Ÿ˜Š

Here's what you can do instead:

Strategize for a mindful, client-centered narrative that speaks directly to the hearts of those needing your professional help.

Your marketing messages should resonate with empathy and understanding, conveying the message that you genuinely care about the well-being of your prospective clients.

By crafting your promotional content with authenticity and compassion, you can attract clients who resonate with your values and approach! ๐Ÿ˜

๐Ÿ‘‰ "Take it or leave it" mentality

Rather than presenting your services as a rigid, one-size-fits-all solution, invite potential clients into a collaborative journey of growth and healing. ๐Ÿ’—

Let's turn the table for a minute:

  • Imagine you're your dream client

  • Before you sign up to therapy, you have considerations like expertise and location to name a few.

  • One of the important things you consider is TRUST.

This trust can be developed and even nurtured when you show an understanding of their unique needs and aspirations, and emphasize your commitment to working together to achieve their goals.

By valuing each client as an individual and tailoring your approach to suit their specific circumstances, you create an environment that fosters authentic growth and positive transformation. ๐Ÿ’ช

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In short, marketing your therapy or private practice doesn't have to mean sacrificing authenticity or resorting to pushy tactics.

By prioritizing your values, connection, empathy, and collaboration, you can attract clients who resonate deeply with your values and philosophy.

As long you remember that you're not merely promoting your services; you're initiating a meaningful dialogue that facilitates genuine growth and positive change in their lives.

So when you start marketing your therapy/private practice, remember to:

โœ… embrace authenticity over urgency,

โœ… cultivate a connection with them,

โœ… show a collaborative approach, and

โœ… give tailored solutions.

As Tom Hopkins put it, "Sales integrity is the good fight."

Through authentic marketing, you're championing honesty, empathy, and genuine connection in your practice! ๐ŸŒŸ

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Looking for more support? HERE'S HOW I CAN HELP YOU ๐Ÿ‘‡

โ—พ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

โ—พ 30 Days of Content - spending hours overthinking what to post? Unlock your content creation potential with this FREE guide and put an end to writer's block.

โ—พ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.

โ—พ Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!

Cheering you on,

MJ ๐Ÿ’•


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