Setting up your online presence as a mental health professional is just the tip of your digital marketing iceberg.
You've probably done these steps:
✅ Created social media accounts on Instagram and maybe on other platforms as well
✅ Promoted and talked about what you do and who you help
✅ Connected with other therapists/coaches and collaborated with them
In the beginning, this might be simple and easy to talk about your expertise and its relevance to your target audience but have you ever experienced running out of ideas?
Here you are ready to plan your content ahead ... hours passed, and still nothing. 😩
What I want you to remember is it's totally normal and you shouldn't feel bad at all!
Creating content for your Instagram is not a one-size-fits-all approach.
Not because other therapists' content are getting so much action doesn't mean you should do the same content — at least, this doesn't apply in most cases.
It is important to determine your target audience and understand the type of content they want to see.
How exactly can you do that? By actively listening and learning straight from your ideal audience.
The key to creating content that resonates with your audience is understanding their needs and interests.
Actively listen to your online community and pay attention to the topics, challenges, and questions they usually ask.
Take note of the language used by your community members and the problems they encounter.
These valuable information will guide your content creation process!
Allow me to share with you these TWO SIMPLE WAYS to get content ideas straight from your community!
1️⃣ USE THE Q&A STICKER IN STORIES
📌 Depending on your capacity, try doing this once to twice a week and see how your community responds.
You can start using the question sticker and ask questions like:
When you experienced ________, what's the first thing that you thought/do?
What do you usually do when you feel ____?
This helps your audience feel connected to you and you'll be surprised how you can gain insights for your next content.
2️⃣ USE THE POLL STICKERS IN STORIES
📌 This is one of the most effective ways to get your community's feedback about some content ideas you're thinking about.
They don't need to type out anything - just literally press/choose one thing (depending on what your poll is about).
It can be a YES or NO question
It can be a question with multiple choices
It can be a random voting poll you want to know about
For example, you can ask - choose which of these content is the most helpful to you. Your poll choices can be:
Q&A - I post the question sticker & you ask me questions!
Tips about how to manage social anxiety in teenagers
Anxiety in adults
Then, if they want to expand - they can easily message you about it.
Surveys and polls are an excellent way to involve your community in decision-making processes and make them feel valued.
A GENTLE REMINDER:
Your online community is a goldmine of ideas, insights, and perspectives waiting to be tapped into.
It's a win-win situation to get a lot of content ideas while providing the content your ideal audience WANTS and NEEDS.
Creating online content from your audience's ideas can be a great way to increase engagement and build a loyal following. PRO TIP: Keep experimenting, learning, and improving your content creation process to stay relevant, authentic, and impactful
Looking for more support? HERE'S HOW I CAN HELP YOU 👇
◾ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.
◾ Grow Your Therapy Business on Instagram - once you're ready to upgrade your skills but still want to DIY, sign up for my self-study Instagram program.
◾ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.
Cheering you on,