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What exactly is genuine engagement?

Ever experienced these things? 🙃

◾ DMs from people you barely know inviting you to join their private groups

◾ Reading the same comment from the same account - 'thank you for this', 'love this'

◾ DMs you to pitch their services right away!

If you said YES to at least one, I can certainly bet you either blocked that person or this person didn't have that much impact on you, at all! 🤷‍♀️

I wouldn't blame you because I'll do the same thing.

Even before social media changed the game for almost all businesses globally, one thing remained to be priceless = GENUINE CONNECTIONS.


It’s no secret that social media is a powerful tool.

It can be used to build relationships with customers, promote products and services, and connect with new and potential clients. 😊

However, simply having a social media account is not enough - businesses need to engage with their followers in order to maximize the benefits of social media.

In the world of social media, what does that mean exactly? 🤔

👊 You take the time to connect and commit to building lasting relationships with your target audience - regardless if one has already become your client or not yet.

Connecting with your target audience is one of the best practices you can do for your business.

👊 You are not just after the sale or signing a deal! You get to know them, support their business, and let them FEEL that you care.

They are humans, not ATMs. You are after their relationship and loyalty.

👊 It's about seeing a person for who they are and responding to them in a way that shows you understand and appreciate that person.

It’s important to note that genuine engagement goes beyond what we might normally think of as “listening,” i.e., just waiting until it is our turn to speak.

Building relationships takes time, commitment, and consistency. 🙌

It is the relationships we build that enable us to do great things.

Do you want to earn your audience's TRUST?

Include this in your strategy, if you haven't yet, and sooner or later, you'll know that IT IS WORTH IT.✨

Which one's your favorite definition of GENUINE ENGAGEMENT? 💖

Cheering you on,

MJ 💕


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