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Social media perceptions vs. reality

Here are some things that therapists and other mental health professionals might be thinking about and what these thoughts could really mean:

๐Ÿ’ญ Thought: My therapy/coaching business continues to be successful so far without using social media.

โœ… What it really is:

  • Comfortable with the status quo

  • Haven't experienced the business benefits and endless opportunities brought about by using social media

It's true that social media can be intimidating, especially for businesses that have already been established and successful without it.

However, it's important to keep in mind that social media is not just a passing trend - it's here to stay.

The truth is that social media can be a powerful tool for reaching new audiences and building brand awareness that traditional marketing won't be able to do.

Of course, it's important to approach social media with a clear strategy and realistic expectations.

๐Ÿ“Œ It's not a magic bullet that will instantly solve all of your business challenges, but with careful planning and consistent effort, social media can help take your business to new heights.

While it's understandable to feel fear about trying something new, it's important to weigh the potential benefits against the risks.

In today's fast-paced world, businesses that are able to adapt and stay ahead of the curve are the ones that have a fighting chance to thrive in the long run. ๐Ÿ˜Š

๐Ÿ‘‰ What to do:

Learning at your own pace is an excellent way to ensure that you are absorbing information effectively.

๐Ÿ‚ It is essential to take baby steps when you are trying to learn something new.

This approach allows you to build your knowledge base gradually and understand concepts better.

๐Ÿ‚ If you are on a budget, it is a good idea to start doing things yourself and learning as much as you can.

๐Ÿ‚ You can also take advantage of free online resources to gain knowledge and skills.

As your budget increases, you can consider hiring a seasoned social media manager to help you.

An experienced social media manager can help you: -create a more effective social media strategy aligning with your social media goals,

-ensure that your content is engaging, and

-help you reach your target audience.

Remember that when you start, fear can be a powerful emotion and it can be daunting to try something new but don't let that stop you.

Instead, focus on your progress, wins, and successes.

These small victories can help to build your confidence and make it easier to move forward.

With time, you'll find that you're in the driver's seat, and fear has taken a back seat. ๐ŸŒˆ

๐Ÿ’ญ Thought: I should already have X number of followers so the people who check my account would think I'm credible enough.

โœ… What it really is:

  • insecurity leading to unreasonable and unrealistic expectations

  • possible cause: comparing your day 100 to someone else's day 10,000

It may be difficult to acknowledge, but insecurity and self-doubt are the primary drivers of negative thinking.

Have you ever compared yourself to other therapists who have amassed over 10K or even 50K followers? ๐Ÿค”

You may have asked yourself why you haven't achieved the same level of success despite having the same credentials and doing everything you can.

It's crucial to remember that building an online community takes time and patience.

Success on social media isn't instantaneous, even in traditional marketing.

To be recognized as an expert in your field and grow your online presence, it's a must to invest time in learning and unlearning, as well as be open to making mistakes and experimenting.

By focusing on your own growth and development, you can build a thriving online community that reflects your unique personality and expertise.

Keep pushing yourself to learn and grow, and remember that with patience and persistence, success is possible. โœจ

๐Ÿ‘‰ What to do:

โœ… Instead of worrying about the entire ladder or flights of stairs, keep your focus on the step in front of you.

โœ… Determine what you can do in the short term โ€“ today, this week, or the next three months โ€“ to move closer to your realistic and reasonable social media goals.

The number of followers you have does not define your credibility.

โœ… Focus on providing value to your audience and building a strong community, and you'll be surprised how growth will come naturally. ๐Ÿ™Œ


The disparity between therapists' initial thoughts about using social media and the actual experience is a journey of exploration and adaptation.

By approaching it with an open mind and a clear understanding of boundaries, mental health professionals like you can harness the power of these platforms to benefit their practice and, most importantly, the audience that you're targeting to reach.

Social media, when used wisely, can become a valuable tool for extending support, sharing knowledge, and fostering connections that enhance mental well-being in today's digital age. โœจ


Looking for more support? HERE'S HOW I CAN HELP YOU ๐Ÿ‘‡

โ—พ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

โ—พ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.

โ—พ Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!

Cheering you on,

MJ ๐Ÿ’•


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