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Writer's pictureMJ Rosario-Malubay

Why numbers are not everything in social media


social media burnout cycle blog title


The idea of reaching 10,000 followers or more can be fascinating, often pushing people to chase numbers rather than focusing on the quality of their presence or WHY they should be on the platform.


While having a large following might appear to be the ultimate mark of success, it's not the entire picture.


Success on social media goes beyond accumulating followers, especially for therapists or coaches in the mental health space.


Instead of fixating on numbers alone, focus more on building a strong, authentic presence that reflects your values and expertise.


Let's talk about how you can do that:


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1️⃣ BE AUTHENTICALLY YOU


As a therapist or mental health professional, staying true to who you are is important when building trust and rapport with your ideal audience.


People seek therapists that they can connect with on a personal level.


By being genuine and transparent in your social media interactions, you can attract individuals who resonate with your approach and philosophy! 😉


Here are some tips:

✅ Share your professional insights and personal reflections.

✅ Show glimpses of your journey and growth as a therapist.

○ You can also show a glimpse of your daily life if you're comfortable sharing it.

✅ Avoid presenting a perfect image - everyone else does this; embrace your unique voice and experiences!



2️⃣ ENGAGE CONSISTENTLY


Like they say, "Success doesn't come from what you do occasionally, it comes from what you do consistently."


When you're still growing your community, you need to proactively engage with them!


This means replying to comments, liking and sharing other people's posts, and participating in conversations.


Don’t engage with your audience only when you want something from them, like a sale or a follow.


Show genuine interest in what they have to say and build real relationships! 🙌


Here are some tips:

✅ Start small by setting aside 15 minutes 2x-3x a week to interact with your followers.

  ○ Check your insights for the top three times when your audiences are most active.

✅ Ask questions and encourage discussions.

✅ Show appreciation for your audience’s support.



3️⃣ MAINTAIN A COHESIVE BRAND


A cohesive brand helps your audience easily recognize your content and understand your message.


This means having a consistent look, feel, and tone across all your posts and interactions.


Here are some tips:

✅ Use a consistent color scheme and style for your images and videos.

✅ Stick to a few key topics or themes in your respective field.

✅ Use the same tone of voice in your captions and comments.



4️⃣ BUILD YOUR INFLUENCE


Becoming a trusted source of information is a powerful way to strengthen your social media foundation.


Focus on being an expert in your field.


Share valuable insights, helpful tips, and credible information.


When people see you as a go-to source, they are more likely to follow you and recommend you to others! 🥳


Here are some tips:

✅ Regularly share content that adds value to your audience’s lives.

✅ Stay up-to-date with the latest updates and news in your industry.

✅ Be transparent and honest in your communication.


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While having a large number of followers can be a good indicator of progress, it’s not the only measure of success.

What also matters is the impact you make and the relationships you build. 💪


Build your foundation step by step, stay true to yourself, and keep evolving.


With time and effort, you'll create a loyal and engaged community that supports you for the long haul! 🌟


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Looking for more support? HERE'S HOW I CAN HELP YOU 👇

Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

30 Days of Content - spending hours overthinking what to post? Unlock your content creation potential with this FREE guide and put an end to writer's block.


Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.


Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!


Cheering you on,


MJ 💕



 


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