Email marketing can feel like the less glamorous cousin of Instagram and TikTok.
But let me tell you, it’s anything but outdated. 😉
Email marketing might just be the steady, reliable strategy you didn’t know you needed if you:
are a mental health professional looking to grow your community or private practice
are a coach or a small business owner who wants to nurture the interest of those who signed up for your freebies
are anyone with an online business!
Pull up a chair (and maybe a cup of tea), and let’s talk about why this quiet powerhouse deserves a place in your digital toolkit.
What exactly is Email Marketing? 🤔
Email marketing isn’t just about sending out newsletters or promotions—its other purpose is about creating a direct, intentional connection with your audience.
It’s a way of saying, “Hey, I see you, and I’ve got something valuable to share.”
For therapists, it’s an especially meaningful tool.
Think about it: someone who signs up for your email list has already raised their ✋ and said, “I’m interested in what you have to say.”
Whether they’re downloading a freebie or subscribing to hear from you regularly, they’ve taken an intentional step to invite your insights into their life.
And that’s powerful.
Think about an email that gave you a good boost of motivation. (I don't mean the email from your boss or colleagues 😂)
Or maybe an email that helped you shift your perspective?
Or that one or two emails that gave you some business ideas?!
Email marketing still matters (even in the age of social media)
Social media is great for reaching new people and building awareness, but it can also feel like a popularity contest where the rules change daily.
Algorithms decide who sees your posts, and your carefully crafted content can easily get lost in the scroll.😵
Here’s why email marketing is different:
You own your list. Period.
Unlike social media platforms, where algorithms call the shots, your email list is yours.
It’s not subject to platform changes or disappearing accounts.
YOU are in control, and that’s priceless.
Direct, uninterrupted access to your audience
Your emails go straight into someone’s inbox—no algorithm required.
Whether they read it right away or save it for later, your message is waiting for them when they’re ready.
While social media engagement can be fleeting, email lets you foster deeper, more consistent connections. Your subscribers hear directly from you—no middleman, no distractions.
A space for personalized connection
Email marketing lets you meet your audience where they are.
Whether they’re exploring your services for the first time or considering signing up for a course, you can tailor your message to their needs.
Life gets busy, and not everyone can keep up with you on social media. Emails offer a space for your audience to stay connected, even when their social media time is limited.
It’s not just about the numbers all the time
Unlike social media, where metrics like likes and followers often steal the spotlight, email marketing also focuses on quality over quantity.
A smaller, engaged email list can have a much bigger impact than thousands of casual followers.
How social media and email marketing work together 🤝
Email marketing doesn’t replace social media—it complements it.
Together, they form a powerful duo:
Social Media = Awareness Stage
Your posts, reels, and stories introduce people to who you are and what you do.
This is where you cast a wide net to attract like-minded people.
Email Marketing = Interest & Action Stages
Once someone resonates with your message, email marketing is how you deepen that connection.
It’s the cozy corner where you nurture their interest and gently guide them toward action—whether booking a session, joining a coaching program, or simply sticking around to hear more!
Think of it this way: social media grabs attention; email retains attention and builds trust.
Practical and doable steps to get started 👇
If you’re thinking, “Okay, I’m in! But where do I start?”
Here are a few simple steps to kick things off:
Decide on what email marketing tool to use
I just posted this last week about Kit, Flodesk, and Active Campaign.
Offer a freebie (or what we call a lead magnet)
Create something valuable (a resource guide, workbook, or tip sheet) that your audience can download in exchange for their email.
It can be a 5-10-minute video or a PDF.
Stay consistent and realistic
Decide how often you want to send emails.
When you're just starting, you can try sending monthly emails just so you have enough time to learn, especially if you're DIY-ing.
Of course if you're hiring expert help, weekly or bi-monthly sounds a reasonable cadence!
Segment (or organize) your list
As your list grows, categorize your subscribers based on their interests or where they are in their journey.
This makes your emails feel personal and relevant.
Focus on what your purpose is for each email
Share tips, insights, or resources your audience will genuinely find helpful.
Email is a relationship, not just a sales pitch.
Be yourself, always
Let your voice shine through.
Your subscribers joined your list because of you, so let your authenticity take center stage.
Email marketing might initially feel overwhelming—especially when juggling social media, client sessions, and running your business.
But remember, it’s about the bigger picture.
The world is moving deeper into digital spaces, and email marketing is a foundation that will keep you: ✅ connected,
✅ visible, an
✅ ready for growth in the years ahead.
You don’t have to figure it all out alone, though!
If this feels like something you want to prioritize but aren’t sure where to start, help is here!
Whether you’re looking to build your list, create nurturing campaigns, or make email a key part of your strategy, let’s make it happen!
My spots for 2025 are now open, so if your budget allows, let’s chat about how I can support you in growing your business through email marketing.
Your digital presence doesn’t have to feel like a solo journey—let’s build something sustainable together!
Looking for more support? HERE'S HOW I CAN HELP YOU 👇
◾ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.
◾ 30 Days of Content - spending hours overthinking what to post? Unlock your content creation potential with this FREE guide and put an end to writer's block.
◾ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.
◾ Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!
Cheering you on,
MJ 💕
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