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Engagement + Collaboration: Why These Matter for Mental Health Professionals




Are you looking to consistently grow your community and build your influence on Instagram?


Here are two key steps to get you started:

1️⃣ Connect and reach out to your audience on a regular basis.


Make it a habit to spend at least 30 minutes, three times a week, to engage and connect with your followers.


This is best if you're starting out and want to be more comfortable in reaching out first.

2️⃣ Network and engage with other mental health professionals.


Collaborating with others in your field can help you expand your social media presence, reach new audiences, and increase your discoverability.

While having great content is important, you can't always expect your audience to initiate engagement or connections.


Stretching your social media presence through engagement and collaboration is crucial for continued growth. 🙌



Let's begin by defining these two terms:


Social media engagement and social media collaboration are two distinct yet complementary concepts in the realm of social media marketing.

Social media engagement refers to the various actions taken by individuals or brands to connect with their target audience and build relationships.


This includes genuinely:

👉 liking,

👉 commenting,

👉 sharing posts,

👉 sending direct messages,

👉 and engaging in conversations.


What do I mean by the word 'genuinely?'

  • This means that you're not just doing this for *stats* or just because.

  • You actually read or watched what the post was about, connected to it, and really left comments and engaged with it because it resonated.


Effective social media engagement can help to increase brand awareness and loyalty, as well as drive traffic and sales.


Social media collaboration, on the other hand, involves working with other individuals or brands to build networks and share audiences.


This can take many forms, from guest posting and cross-promotion to influencer marketing and brand partnerships.


By collaborating with others, brands can reach new audiences, build credibility, and tap into new markets. 🥳




Benefits of Social Media Engagement:

Increases brand visibility


Social media engagement enables your content to reach a wider audience - especially those who don't know you yet.


When you engage with your community, your content appears on their feed, increasing the chances of it being seen by their followers as well.


Drives traffic to your website


Engaging with your audience can lead to an increase in website traffic.


By sharing links to your website in your posts or stories, you can encourage your community to visit your website and explore your services and offers.


Builds momentum and encourages retention


When you respond to your community's comments and messages promptly (usually within 1-2 business days), it shows that you:

  • value they have to say

  • are there to keep the conversation going (as applicable)

  • are committed to providing excellent customer service

This can build momentum as you build genuine relationships on Instagram and encourage them to look forward to your upcoming posts!


Provides valuable insights


Social media engagement provides a wealth of information about your audience's preferences, behaviors, and needs.


By monitoring your engagement metrics, you can gain insights into what type of content and content forms resonate with your audience and adjust your strategy accordingly.


Social media engagement is an essential aspect of building a strong and successful brand on Instagram.


PRO TIP:


Respond to comments and direct messages in a timely manner to keep the momentum, and you can even ask for feedback on your content.


This can help you to better understand your audience and focus one creating content that matters most to them (that is still aligned with your business)



Benefits of Social Media Collaboration:

Increased visibility


Collaborating with other mental health professionals on social media can expand your reach not only to your ideal audience but also to other professionals in your field.


This can help establish you as a credible and reliable source of information.


Attraction of brands/businesses


It can also attract brands and businesses that are aligned with your specialization.


This can increase your opportunities to work with them and help establish your brand as an expert in your field.


Fresh perspectives and unique content


It can bring new ideas and perspectives to your content, making it more diverse and interesting to your audience.


This can help differentiate your brand and establish you as a thought leader in your industry or specialization.


In addition to these benefits, social media collaboration can also

  • increase engagement with your audience,

  • foster a sense of community among mental health professionals,

  • and provide opportunities for professional development and networking.

Collaborating with other mental health professionals on social media can be a valuable asset to your brand and contribute to the growth and success of your business. 💯


PRO TIP:


Partner with someone who might have a different perspective or area of expertise, and you can create content that is more well-rounded and informative for your audience.



 

While social media engagement and social media collaboration are distinct concepts, they are also closely related.


Effective engagement can help to build relationships and pave the way for future collaborations, while collaborations can help to amplify engagement efforts and reach new audiences.


Overall, both engagement and collaboration are important tools for building a strong social media presence and achieving marketing goals.




 

Looking for more support? HERE'S HOW I CAN HELP YOU 👇

Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.


Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.


Virtual Assistance - do you have specific needs related to operations, tech, marketing or even launching? Explore this service instead!


Cheering you on,


MJ 💕



 


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