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Thinking of hiring a Social Media Manager?

Handling your therapy / coaching business' social media platforms can sometimes take a lot of your time and consume your energy that's why it is undoubtedly a crucial decision to hire someone to do it for and with you.

I made emphasis on the 'for you and with you' -- just because you're delegating your social media, doesn't mean you should totally be hands-off!

There should still be a collaboration of ideas and strategy. 😎

Allow me to help you in establishing realistic and reasonable expectations when hiring a Social Media Manager.😉

A seasoned social media manager will definitely help you move from Point A to Point B when it comes to achieving your social media goals.

But, as a social media manager myself, I would need a few things from you as I can't make things happen magically. 😅

Here are FIVE THINGS you'll need to prepare before hiring your Social Media Manager:

1️⃣ Identify your IDEAL AUDIENCE

When you don't know who you're specifically talking to, it would reflect on your content and in your messaging making your audience also confused with what you are trying to communicate ‍🤷‍♀️

Identifying your target audience is more than the demographics. Look and think beyond that.

  • What are their current beliefs that hinder them to progress?

  • What are their current situations that keep them from getting stuck or getting treatment?

  • What should happen for them to make the change or to unlearn something and make space to learn new things that will help them?

It's important to remember that:

when you focus on talking to everyone, you end up getting no one's attention. 😐

2️⃣ Establish your BRANDING IDENTITY

This includes your branding colors, typography, and any visual assets that represent your brand and business.

What you use on your website is what we'll also use on your Instagram account for consistency.

Otherwise, your page will feel all over the place because there's no consistency with the visual assets used. 😔

If budget permits, hire a brand strategist!

If you're still in the DIY-phase, start with these:

  • Study and choose the color schemes - choose 2 primary colors and 2 complementary colors to start with.

Here are some sites you can explore:

  • For typography, here are some sites you can check out and choose. Be sure though that the fonts you choose are those that are available for free. Otherwise, you can buy them.

If you want to change things up in the future, feel free to do so! What's

important is that you just start. 😉

3️⃣ Finalize your SERVICES/OFFERS

Get clarity around your services and offers so your Social Media Manager can help you create content around it and promote them.

As a mental health professional, you may be offering services to:

  • Individuals

  • Couples

  • Families

Would this be in person, or are you also available virtually? Which states, if in the US, are you licensed to practice?

If your private practice is already full and you want to focus on promoting your online programs/courses instead, this would also be another option!


Choose at least the top 2 you'd like to focus on in the next 3 months.

For example, brand awareness and community engagement are good examples if you're still starting out.

Best prepare because your social media manager would ask you similar questions like these, but not limited to:

  • What outcomes you'd want to see or what you're looking to achieve in the next 3-6 months?

  • What does success look like to you in a month or 2-3 months?

  • With the social media goals that you're aiming for, how realistic and reasonable is it with your current capacity?

5️⃣ Set a BUDGET

It would be a smart move to

  • do your diligent research

  • do price benchmarking, and

  • check clients' reviews

This will help you compare and see who would be the best fit for your social media needs and budget!


It would be best if your social media manager has an intake form BEFORE you book a call. That way, he/she already has the information that he/she'll need to present to you during the call.

Personally, I'm curious how the social media manager will best make use of your time if an intake form wasn't provided and you'll both jump into a call 🤔, but hey, that's just me! 😉


Looking for more support?


◾ Instagram DIY Kit - you can get started using my FREE guide so you'll be familiar with the basics and start practicing and applying them.

◾ Grow Your Therapy Business on Instagram - once you're ready to upgrade your skills but still want to DIY, sign up for my self-study Instagram program.

◾ Instagram Management - you're starting to grow and you want additional help! Sign up for this monthly service and get dedicated support for the next 6 months.

Cheering you on,

MJ 💕


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