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Social Media Management should be easy, right?

Do these questions sound familiar? Or did it ring tons of bells? ๐Ÿ˜‚

In a few discovery calls I had with some potential clients, these are some of the statements or somehow statements with a tone of questioning that need to be further discussed for clarity.

That way, any misunderstanding could, at all costs, be avoided, and these top two questions/statements are:

๐Ÿ‘‰ This shouldn't take that much time?

๐Ÿ‘‰ This should be easy, right?

This used to take me aback when a prospect said/asked these things because it immediately made me think:

๐Ÿ’ก it wouldn't take much time if all resources are available and there was enough preparation

๐Ÿ’ก if it were easy, you could have done it instead? ๐Ÿคทโ€โ™€๏ธ


Yes, in a perfect world, it shouldn't take much time to finish the project if all resources are easily accessible and there's enough preparation.

However, we're not living in a perfect world, right? ๐Ÿ˜‚

We do our best to deliver quality work as soon as possible but sometimes there are external factors that will affect your project timeline including:

๐Ÿ‘‰ How quickly you can give feedback during the process

๐Ÿ‘‰ How open and accessible the communication is

๐Ÿ‘‰ How long does it take for your third party services such as domain/hosting providers to respond and resolve your requests (if applicable)

๐Ÿ‘‰ How quickly you can provide us with the content and assets needed for the project

But then, I took a step back and gained some perspectives like

๐Ÿ’ก maybe this potential client is asking this because she wants to know the turnaround time or wants to be given an estimated time that a task/project will be completed because there are other tasks that are dependent on it

๐Ÿ’ก maybe the prospect is asking if it's easy because she had seen that I've done it with some previous clients and just needs reassurance that I can do it again OR wants to know the depth of my knowledge and experience in a given task/project

..and these all made sense!๐Ÿ˜Š


The truth is that social media management is not as easy as it sounds.

It's a challenging job, and it's not always quick as what most people would think.

I'd be lying if I say it's a walk in the park!

There are many different channels to be on, which are constantly changing. It can take a lot of time and effort to keep up with these changes.

When questions like these come up on calls or meetings, I don't immediately jump to conclusions and be defensive, like I used to. ๐Ÿ˜…

I put myself in their shoes, ask questions and clarify when necessary.

I do my best to read between the lines, analyze where the question is really coming from and try to fill the need/gap.

To my fellow service providers, let me know if you have a similar experience and how you've handled it then and now ๐Ÿ™Œ

Cheering you on,

MJ ๐Ÿ’•


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