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What does it mean to identify your ideal audience?

In the world of social media, where attention spans are short and scrolling is endless, mental health professionals like you need to speak directly to those who need your help the most.

However, you might be wondering, how do you identify these individuals in the vast sea of online users?

It goes beyond just knowing basic demographics like age and location.

Truly understanding your ideal audience means going deeper into their belief systems, challenges, and motivations or what will get them to act.

It's about empathizing with their struggles and crafting messages that resonate on a profound level or sometimes, only you can understand.

Here's what you need to know on how to identify your ideal audience:

1️⃣ Uncovering their beliefs

Ask yourself: "What are their current beliefs or thinking patterns that hinder them from progressing or keep them in damaging cycles?" 🤔

By recognizing and addressing these, you can tailor your messaging to reassure them that seeking support is a brave and positive step toward healing.

These beliefs can often act as barriers to seeking help or making a change.

Let's say, you're a therapist specializing in depression,

your target audience might believe that discussing mental health issues openly is taboo, especially within their cultural or social circles.

This belief could prevent them from seeking therapy due to fear of judgment or stigma.

On the other hand, individuals struggling with body image issues

➜ may believe that asking for help or admitting that they have challenges with their relationship with food and their body image, means admitting failure.

By reflecting on these beliefs, you can craft your messaging to directly address and challenge them- aka, you are speaking directly to them and not just anyone who's following you on your social media profiles. 😉

2️⃣ Consider their current situations

Think of this: "What are their current situations that keep them from getting stuck or getting treatment?" 🤔

For example, if you're a mental health professional targeting parents of children with autism,

you might recognize that they're overwhelmed with caregiving responsibilities, appointments, and advocating for their child's needs.

Similarly, if you're reaching out to college students dealing with anxiety,

➜ you might understand that academic pressure, social expectations, and financial stressors can hinder their ability to prioritize mental health.

By acknowledging these challenges, you can structure your content to offer practical solutions that fit into their busy lives and address their specific needs. 💖

3️⃣ Identify the triggers for change

Consider this: "What should happen for them to make the change or to unlearn something and make space to learn new things that will help them?" 🤔

Understanding what motivates your audience to make a change is key to inspiring action.

These triggers can vary widely from person to person and often require a deep understanding of your audience's needs and experiences.

For instance, if you're a counselor specializing in relationship therapy,

➜ you might recognize that couples often seek therapy after a significant conflict or communication breakdown.

Additionally, individuals struggling with substance abuse

➜ may reach out for support after experiencing a wake-up call, such as a DUI arrest or a strained relationship with loved ones.

By identifying these major considerations for change, you can create content to resonate with your audience's experiences and offer encouragement and guidance during pivotal moments of transition. 😊


By identifying and understanding your ideal audience, you're not only refining your social media strategy but also reaching those who need your support the most.

Remember, it's not just about numbers or reaching the masses; it's also about making meaningful connections with individuals who truly need your message aka the people you want to attract.

So, take the time to

✅ uncover their beliefs,

✅ empathize with their struggles, and

✅ provide them with the guidance and support they need (not individualized of course!).

In doing so, you'll not only grow your online presence, but also make a tangible difference in the lives of those seeking help and healing. 🌟


Looking for more support? HERE'S HOW I CAN HELP YOU 👇

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Cheering you on,

MJ 💕


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